April 28, 2010, How to use Virtual Events to Build your Business

WITH NO/LOW-COST TOOLS AND RESOURCES

When: Wednesday, April 28, 5:30 to 8:00 p.m. (program 6 to 7:30)
Where: Media Education Foundation, Community Room, Northampton, MA
Refreshments: Snack provided, drinks/sandwiches can be purchased from Woodstar Café next door
Suggested Donation: $10

Because givers gain, content is king, and customers like to try before they buy, you are in a great position to parlay all three maxims for money. Come to this event and you will leave with practical tools, techniques, and examples of how to deliver virtual events (e.g. webinars, podcasts, conference calls, etc.) that help you build your list, your brand, and your bottom line.

So you are not an info-guru, so what!

A Landscaper could deliver 20 minute webinar on “The top five do it yourself shortcuts to greener lawn and a lush garden” as a way to demonstrate her expertise, deliver value, and build a prospect list. A Financial & Insurance Advisor could lead a 30-minute conference call on “The 10 most frequent money wasting mistakes in personal finance and how to avoid them” as a demonstration of goodwill, and deliver a value-added benefit to clients who in turn might refer a friend.

A designer, a developer, or a techie of any stripe could do the same by following four simple steps: Topic-Tech-Tell-Touch.

Bring: your questions or examples on how to use “virtual events” for your business.

See: practical examples of virtual events in action including the good and not so good.

Share: tips and questions with your fellow Hidden-Tech members.

Takeaway: a tool kit and an action plan for leveraging virtual events for your business.

This interactive session will be co-led by Hidden-Tech board members, Jon Reed and Sheldon Snodgrass.

Jon Reed is an independent analyst and blogger in the SAP software marketplace. He advises clients on community-based marketing and organic search. The author of Free From Corporate America: A Tactical

Guide to Success on Your Own Terms, Jon is an expert in Print on Demand publishing. In his non-existent spare time, he works on yet-to-be-published writing projects. Jon has served on the Hidden-Tech board since its founding in 2002.

Sheldon Snodgrass, MBA is the Steady Sales Coach who believes that after love, sales makes the world go around. After he served as an Airborne trained officer in cold war Berlin, Sheldon created SteadySales.com to help service oriented people close more sales, make more money and worry less. His recently published chapter on salesmanship helped propel the book, Guerilla Marketing on the Front Lines, to an Amazon.com best seller in the business category. Sheldon has served on the Hidden-Tech board since 2004.