When: Wednesday, March 31, 5:30 to 8:00 p.m. (program 6 to 7:30)
Where: Media Education Foundation, Community Room, Northampton, MA map
Refreshments: Snack provided, drinks and sandwiches can be purchased from Woodstar Café next door
Suggested donation at the door: $10 (please register here)
The days of having a website to have a website have come and gone. Today’s websites are dynamic, ever-changing environments centered around objectives and goals. But how do you know if you are meeting those goals? How do you know what should be changed on your website?
While many businesses have Google Analytics installed on their website many of them rarely look at the data being gathered. For shame! The data gathered by Google Analytics is invaluable when considering revisions to your website. Among the more useful pieces of information are:
* Most visited pages
* Least visited pages
* Where your visitors are located
* How your visitors are finding your website
* Your bounce rate (how many people visit your site and immediately leave)
* Your best referrers
All of this information (and more) can then be used to adapt your website to better achieve your goals and also help you with determining if your marketing dollars are well spent. The data gathered by Google Analytics is invaluable and I want to show you how to make the most of it!
About our presenter:
Derek Allard recently joined Gravity Switch as a programmer where he brings a passion for standards based website design. He has experience working on large scale projects as part of a team as well as working independently with small businesses and non-profit organizations. He stays current with best practices for website coding by reading books and blogs and listening to podcasts. He also spends considerable time each month analyzing client websites using Google Analytics as his primary tool and offers suggestions for website improvements based on this analysis. Derek graduated magna cum laude from Franklin Pierce College with a B.A in English. He also holds multiple certifications for website design from his post graduate studies.