– Rare Valley Workshop with Well-Known Information Marketer
Marcia Yudkin

WHEN: Wednesday, April 29, 5:30 to 8:00 (program 6:00 to 7:30)

WHERE: Media Education Foundation, Community Room. 60 Masonic Street, Northampton

REFRESHEMENTS: Snack provided, drinks and sandwiches can be purchased from Woodstar Café next door

COST: Just $29.97, with just 30 spots available

REGISTRATION REQUIRED: Only 30 seats available:

WHO FOR: Any working adult who wants to create “while you sleep” income – if you know something about something or are even just interested in a certain topic, you qualify

WHY: In one evening, get inspired to generate additional revenue streams and learn how to execute a quick information product project. If business has slowed down for you recently, or you’re worried that it might, you’ll want to grab one of only 30 available spots in Marcia Yudkin’s April workshop, “The Five Easiest-to-Complete Information Products.”

Learn how to begin earning “while you sleep” income in two weeks or less by starting with one of five easy-to-complete, in-demand product formats. Hear the advantages and disadvantages of each format so you can get started after you go home with the format that feels most do-able for you.

You’ll receive an extensive handout with technical resources and links where you can find samples of each format being sold or given away online. Discover what you need to know about pricing, marketing and delivering the products after you create them – and how to avoid the most common pitfalls that sink some first-time information product projects.

There will be plenty of time to get your questions answered.

Information product format #1 requires you mainly to come up with a tantalizing question. Then you get others to answer the question at no cost to you. Last, you compile the responses and have a saleable product. Discover how to get the right people to respond and how best to package and price this kind of information for sale.

Information product format #2 also involves questions and answers, and it’s perfect for people who know a lot but believe they can’t write. Learn how to do this totally on your own or with help, along with several great ways to find the questions people would pay to get the answers for.

If you’re not ready to put yourself into the spotlight in an information product, shine the light on someone else. Find out how to get an expert who normally charges hundreds of dollars an hour to collaborate with you on information product format #3 at no cost whatsoever, then after just a couple of hours of effort have something for which buyers will pay $19, $29, $49 or more. The tools needed to create this product are all free!

Can you teach? Then easily and quickly produce a teaching product, for information product format #4. Discover two models for creating it and why the seemingly more complicated method is actually easier. Learn how and when to charge for it.

Last is a variation that combines aspects of two of the other product formats for a product type that holds especially great promise if you already have a following. You’ll need someone else’s cooperation but that could be a friend, relative, or colleague. Information product format #5 also costs nothing to create.

Marcia Yudkin created her first product at age nine, when she wrote and published a little newspaper for relatives that her mother mimeo’d at the school where she worked (remember the delicious smell of that purple ink?). Since then, her entrepreneurial successes have included producing video and audio programs, including a tape selected by Writer’s Digest Book Club and the Sounds True catalog; creating and selling reports, teleclasses, weekend seminars, books, online training courses and more; and advising clients worldwide on information products.

Her 11 books include 6 Steps to Free Publicity, now in its third edition, and her own publicity successes include appearances in the New York Times, Wall Street Journal, Success Magazine, Entrepreneur, National Public Radio and dozens of newspapers around the world.

Marcia moved to Goshen in 2002 and does not come out of the woods that often to network, let alone present locally, so this is a rare chance to learn from her in person. Check her out online at: