BOOK PUBLISHING IN THE DIGITAL AGE
When: Monday, September 20, 5:30 to 8:00 pm (program 6:00-7:30)
Where: Media Education Foundation, Community Room, 60 Masonic St., Northampton, MA (map)
Refreshments: Light snack provided, drinks/sandwiches can be purchased from Woodstar Café next door
Cost: Suggested Donation at the Door: $10 For the first time in history, RR Bowker, keeper of the international Books-In-Print database,
reports the number of US books published in 2009 exceeded the 1 million mark, more than threetimes the books published just five years ago. While traditional book publishing growth has come
Traditional Publishing. What does it take to get a book published by a major publisher such
to a near standstill, print-on-demand and e-book publishing are experiencing unprecedented growth.
Find out about the differences, advantages, and options these three publishing models offer.
Landing a book deal with a coveted traditional publisher is more difficult than ever, yet not
impossible, while the other publishing options are getting easier and garnering respect.
Explore how you can join the publishing revolution and the best publishing options for you.
as Random House, McGraw-Hill, or Wiley? How can you find out what publishers would be best for
you in terms of providing support? What are the advantages and disadvantages of landing a book deal?POD and Self-Publishing. What are the different options for publishing outside of the traditional
E-Book Publishing. What are the differences between print books and e-books in preparation and
book publishing arena? How do you avoid getting ripped off? What are the advantages and disadvantages
of the different models? How do you select the model that is right for you?
display? What are the different conversion and hosting options for e-book publishing? What are
the advantages and disadvantages of publishing e-books compared with or in addition to print?Our Panel:
Claudia Gere: (www.ClaudiaGereCo.com) helps entrepreneurs, speakers, and consultants develop their
best writing strategy and realize their dreams of becoming an author--through her webinars, workshops,
and individual coaching. She has launched many first-time authors using many different publishing
strategies.
Shel Horowitz: Award-winning author of Grassroots Marketing for Authors and Publishers, Shel Horowitz
recently published his eighth book, Guerrilla Marketing Goes Green (co-author: Jay Conrad Levinson).
Shel helps authors, publishers, and entrepreneurs with marketing plans, book jackets, website copy,
press releases, etc., and turns unpublished writers into published authors. Shel's been quoted
repeatedly in the NY Times, Wall Street Journal, Entrepreneur, etc. An expert on Green, ethical,
and effective marketing, he's been using social media marketing since 1995. Shel speaks frequently
on social media, book publishing, frugal/ ethical marketing, and Green/ethical business success.
He's the founder of the international Business Ethics Pledge. Jason Mark: (www.GravitySwitch.com) Jason has both written and collaborated on a handful of children's
books (both for himself and for a couple of clients). He's also created ePub books, some of which are
currently available in Apple's iBookstore. Always with a passion for teaching and learning, Jason was
one of the first dozen professors of website design in the country, where he had students who commuted
from as far away as California to take his class. His web development company, Gravity Switch,
continues to be the leader in the region for web, iPhone and iPad development. Twice a day, you can
see him on the bike path between his Northampton office and his Florence home -- even in winter. His
wife is also super smart, and if you're interested in distributing your book on the Apple iPad, you
should read her "mini-guide" about your options: http://www.gravityswitch.com/epub